The Importance of Quality in your Internet Presence and Branding

It’s not completely unknown for companies to express disappointment at just how little business their web site is generating for them.

Let’s leave to one side the question of whether or not they are trying to sell a product or service that the marketplace wants. Of course, if that is debatable then nothing else really matters!

Let’s also assume that the web site is being relatively highly ranked by the search engines and is actually visible to people looking for such products and services.

What else could be putting off potential customers?

Look and feel

It’s amazing how many customers take one look at a homepage and then simply click to go off somewhere else.

It’s often said that you have just a few seconds to communicate what your business is about and to persuade someone to go past your landing page to look in more detail are what you are offering. So, it should go without saying that poorly-designed homepages are a major factor in some companies being unable to make their presence felt on the net.

Now there are some web designers who will tell you that this is all “in the eye of the beholder” and that “one man’s meat is another man’s poison”. Don’t believe it!

Here is a list of common homepage failings that most professionals would agree are a major turn-off to newly arrived potential customers -

Too much text on the first page
Pages that do nothing other than say “click here to enter”
Text that contains major spelling or other grammatical errors at the very outset
Dozens of advertisements and links to other sites – i.e. zero value-add advertising
Garish clashing colours
Pages that are very slow-loading due to excessive use of embedded images, graphics and videos
Endless home pages that just scroll down and down with thousands of words and images
Etc.
Do any of these things on your home page and you can expect to see very large numbers of visitors never going any deeper into your site.

Ease of use and processes

The moment a potential customer goes past your home page and further into your site is a major milestone.

That can be completely undermined the instant they discover something on your site that isn’t working properly or which doesn’t do what it says it will. Many potential customers will simply see this as a sign of incompetence or negligence and will immediately go elsewhere.

Variations on this theme include things such as -

Not providing key information when it is required
Making navigation around your site difficult and confusing by failing to provide appropriate information (remember, visitors are not psychic)
Offering to do or sell things which you can’t actually deliver on and which you then have to say can’t be done at the checkout or equivalent
Slow responses due to insufficient web hosting resources or downright bugs
Etc.
The key point to remember is that your website is inextricably associated with your brand. If it doesn’t look and feel professional or even worse, doesn’t perform professionally, you can be sure that you won’t see potential customers for the dust they’ll kick up as they ran into the distance to one of your competitors.

Using Big Data For Optimizing Digital Marketing

The massive global growth of the Internet and the importance it is gaining over the years means companies cannot risk doing without this new channel. However, the potential of the “big data” of digital marketing has yet to be reaped by many.

Since its inception in the late 1980s, the Internet has grown exponentially as more and more consumers are getting access to the online world. Along with this growth, the average time users spend online is also seeing a rise. Other than the television, Internet remains a major form of entertainment for people. Online growth is expected to grow, both in terms of usage and reach, since the deployment of the telecom infrastructure is still continuing and the diversification of the Internet seems to be limitless.

The deployment of infrastructure by the telecom industry is expected to boost the penetration of the Internet even further. The availability of the broadband means these countries will get better Internet quality as new innovations like upgraded conventional cable and fiber optic technologies are introduced.

In addition, the Internet-capable devices like Smartphones continue to see an expansion and become widely popular and the demand for tablets sees an explosion. What was once a source for information, it has changed into a primary communication tool, a marketplace, a workplace, a game center, and much more.

The Internet’s role in commerce

There are two reasons for the ubiquity of the Internet to become an unavoidable tool for companies. Firstly, companies find it as a tool to interact with customers. The forum available on the Internet lets companies to market and sell products, build brand relationships that result in more selling of products. One direct result of the Internet becoming a communications and selling platform is the sharp rise in digital marketing of companies. What was limited to banner advertisements and search engine enhancements, digital marketing now incorporates rich media display ads, Facebook content, YouTube video clips, targeted e-mails, and other campaigns. This has resulted in greater allotment of digital marketing budgets over the years.

The second reason for the importance of the Internet to companies is the customer feedback. Consumers browse the Internet for long hours and provides plethora of information about themselves and what they would love to have. They leave behind their online interests, the purchases they usually make, the communications content, and so on. These consumer actions on the Internet are as good as what is found in the “real” world, which collectively provide the “big data” and advanced analytics, as they are collected, recorded, and analyzed.

The Importance of Blogging in SEO

Answering Your Customers Questions

Speak to your existing customers and find out what attracted them to use your services. It’s likely that they had a particular problem that you had the ability to solve for them.

Use their answers to create posts that answer these questions. If someone is looking for an answer to a similar problem, your post is more likely to appear in the search results.

Providing answers to people’s problems for makes your content RELEVANT!

Producing High-Quality Content

Put some careful thought and effort into every blog you post. The information you present should satisfy these two essential criteria in order to attain high quality:

Useful: Base your blog posts on information that your customers can really use. Educate them on an aspect of your industry. Or keep them up to date with developments that may affect them.

Unique: Your blog posts don’t always have to be original, but they should be unique. Even if you’re covering a topic that has been written about before, try to offer the reader a different take on the subject.

Creating quality content that is useful and unique makes you an AUTHORITY in your field!

Using Keywords Intelligently

Every time you create a new blog post you are effectively adding another page to your website. Think about some keywords that you’d like to rank well for and research them on the Google AdWords Keyword Planner.

This will give you a clear idea of the number of people who are looking for the keywords you’re using. You may come across alternative phrases that will yield better results. Use these keywords in your title and sub-headings. Create keyword-rich links to appropriate sales pages on your website.

Clever use of KEYWORDS will make it easier for search engines to find your content!

Sharing on Social Platforms

It’s always a good idea to add share buttons to your blogs. This makes it easier for people to share your content. Although many of these are ‘no-follow’ links-meaning they won’t have a direct influence on you search rankings-they can contribute in other ways.

An influencer in your field could come across your blog post and mention it on their social media channels. This exposes you to more potential customers. It will also help drive traffic to your website, which in turn can have a positive effect on your page ranking.

Getting attention on social media DRIVES TRAFFIC and BUILDS AWARENESS!

Conclusion

Having a blog that is regularly updated with useful content can make a real difference to your search result ranking.

Consider your blog as an integral part of your overall SEO marketing plan. You will soon reap the rewards!

How To Submit Your Site to Search Engines Correctly

It is important to get your site listed on the popular search engines so that you may be able to attract free and targeted visitors to it. Although most people want to get their website listed they do not do it correctly and this prevents them from reaching out to their existing and potential customers.

When you know how to do things correctly, you may be able to rank your web pages higher in the search engine and this can help you improve your business significantly. Before you start submitting your website, you need to understand what the search engines are looking for when ranking your site.

Keywords, meta description, page title, bounce rate and inbound links are some of the things that are used to rank the web pages. The higher you rank the more traffic you receive. One of the things that you need to understand is that been listed does not necessarily attract traffic; you need to optimize the site.

Steps to submit your website to search engines correctly

Programs are used to crawl the web for new content and this is added to the databases. When people search for information on the web the results come from the database.

Creating XML Sitemap – Sitemaps are basic pages that list all URL links of a website. Whenever you publish new content on your site, it appears on the sitemap and this enables the search engines to see them.

You can create a sitemap manually or install a special XML sitemap for the entire site so that all major search engines are notified whenever you post new content.

Submit your site to search engines – Each search engine works differently from the other as they use unique algorithms to rank web pages. All that you need to do is to sign up and add your site.

For example if you want to submit your site to Google, you need to sign up with Google webmaster tools and complete the process as specified. Submission is a simple process that can be completed within minutes.

Create good content – Good quality content can help generate more traffic. Readers like content that is useful and engaging and share this to generate additional back links. Share it on social networks so that it gains popularity and you are able to attract traffic to the site.

Optimize web pages – You may be able to rank the web pages of your site higher when you optimize them. Make use of SEO techniques, so that you may be able to list them higher and attract more traffic to your site.

Look for high PR directory submission sites to submit your site. This can help improve the popularity of your website and enable it to rank higher.

When you learn to submit the site on your own, you may be able to speed up the process of getting added to the search engine database and this can enable you to attract targeted traffic to your site easily.

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